News
Why Choosing Small Brands Matters—Especially for Our Kids
Let’s be honest—parenting is full of choices. Some big. Some tiny. Some as simple as “Which coat should they wear today?” But here’s something we believe at Athletherm: What we choose to buy says something....
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“How We Started Athletherm: Turning a Rainy-Day Idea Into a Real Brand”
Every brand starts with a moment — an idea, a frustration, or a spark. For us, it began with a U7 football match blighted by a downpour, cold wind and unhappy players”. This is the...
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“Why Kids Should Try Every Sport They Can (And Then Some!)
At Athletherm, we’re all about keeping kids moving, whatever the weather — and whatever the sport. And when it comes to young athletes, we believe one thing passionately: variety is vital.
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Preparing for next season as a junior grassroots coach
As the current 2024-25 season nears an end, you’ll already be thinking about next season. Preparation is key to a fun and successful season, whether you’re working with an under-7s squad just starting out...
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The Cold Reality: Why Staying Warm Matters for Young Footballers on 3G Pitches
In recent years, the rise of 3G football pitches has transformed grassroots football in the UK. These all-weather surfaces allow games to go ahead when traditional grass pitches would otherwise be unplayable due to waterlogging...
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Keeping your kids active is important and here’s why
In today’s digital world, getting kids outside and active is more important than ever. With screens competing for attention and unpredictable weather often putting a damper on outdoor plans, parents face a real challenge in...
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