At Athletherm, we’re passionate about helping kids stay active, dry, and comfortable outdoors. Since launching our kids’ waterproof poncho earlier this year, we’ve been committed to building more than just a product — we’ve been building a brand that parents can trust and children love to wear.
We’re proud to announce that Athletherm has officially secured its UK trademark. This is a huge milestone that not only protects our name and logo, but also reinforces the values our brand stands for: innovation, quality, and confidence in children’s outdoor clothing.
Why a Trademark Matters for Athletherm
For any young company, a trademark is much more than a piece of paper — it’s a promise. By registering Athletherm as a protected brand, we’ve taken an important step to safeguard our identity against imitation, ensuring that when families choose our ponchos, they’re choosing genuine quality.
A trademark means:
- Brand protection – No other company can legally use the Athletherm name in the UK.
- Trust and credibility – Parents can be confident they’re buying authentic Athletherm products.
- Foundation for growth – Our trademark strengthens opportunities for partnerships, collaborations, and expansion beyond the UK.
Building a Recognisable Name in Kids’ Outdoor Wear
From football sidelines to school trips, Athletherm ponchos are designed for active kids who love the outdoors, no matter the weather. Securing our trademark reinforces our mission to become a leading name in children’s outdoor and sportswear, giving parents the reassurance that Athletherm will always stand for durability, comfort, and smart design.
Looking Ahead
This trademark is just one of many steps on our journey. With new designs, partnerships, and exciting projects ahead, we’re determined to grow Athletherm into a trusted household name — one that supports children in being active, confident, and weather-ready.
👉 To stay up to date with our journey, follow Athletherm on Facebook, Instagram, TikTok or LinkedIn and explore our full range of kids’ waterproof ponchos - https://www.athletherm.co.uk/collections