Let’s be honest—parenting is full of choices.
Some big. Some tiny.
Some as simple as “Which coat should they wear today?”
But here’s something we believe at Athletherm:
What we choose to buy says something.
About what we value.
About the kind of world we want our kids to grow up in.
And about who we choose to support.
Big Isn’t Always Better
We’ve all seen them—those super-trendy, big-name brands that seem to pop up in every ad, every influencer post, every playground. And hey, some of them make great stuff.
But sometimes, all that noise drowns out the quieter, more thoughtful brands—the ones run by real people with real ideas and real heart behind their products.
The ones asking, “How can we actually help?”
Not just, “How can we sell more?”
The Power of Choosing Small
When you choose a small brand like Athletherm, you’re not just buying a product. You’re backing a mission.
You’re supporting innovation—the kind that doesn’t come from a corporate boardroom, but from late-night sketches and rainy-day experiences.
You’re helping parents who wanted something better for their kids and decided to create it themselves.
And honestly? You’re making someone’s day. (Probably ours.)
What It Teaches Our Kids
Kids notice everything.
They see the labels we choose.
They hear the stories we tell.
And they learn from the way we buy—not just what we say.
When we support small businesses, we show them that creativity matters. That passion matters. That it’s okay to choose meaning over marketing.
We teach them that people and planet come before profit.
Why Athletherm Exists
Athletherm started with a simple idea: let kids be kids—rain or shine.
We didn’t set out to compete with the big brands.
We set out to give parents one less reason to say “no” when their child begged to go outside.
Our ponchos aren’t just waterproof. They’re freedom.
They’re built for those miserable rainy days when the game is still on, treasure hunts in the wind, and just full-on adventures. All while keeping kids warm, dry, and unstoppable.
Every Order Makes a Difference
When you choose Athletherm, you’re not just buying a poncho.
You’re joining a community of parents who believe in play, imagination, and showing up for the little guys.
So thank you—for supporting small.
For choosing meaning.
And for being part of something that’s growing, rain or shine.
Want to share the love?
Forward this to a fellow parent or tag us in your rainy-day adventures—we’d love to cheer your little explorer on.