Athletherm Celebrates One Year in Business: A Year of Keeping Kids Warm, Dry & Ready for Adventure
Today marks a milestone we’re incredibly proud of: one full year since Athletherm officially launched.
Twelve months ago, we introduced a simple idea with a big mission — to help kids stay active, outdoors and confident in all weather with a poncho that truly works for real family life.
Since then, it’s been an amazing journey.
A Year of Growth, Grit and Great Memories
When we launched in November 2024, Athletherm began with one product and one goal:
create the ultimate kids’ waterproof poncho — soft inside, tough outside, and ready for sport, school runs, camps, swims, and muddy sidelines.
In our first year:
⭐ We launched a product families genuinely rely on
Parents told us the Athletherm poncho “saved match days”, “- a go to for their kids”, and made winter training “actually bearable.”
Hearing stories of kids slipping their gloves straight back on after matches — no zips, no faff — reminded us exactly why we designed it this way.
⭐ We became part of the grassroots sports community
From Sunday league football to cold-weather netball, rugby tots, and muddy cross-country runs, Athletherm ponchos have been popping up on touchlines everywhere.
Kids have worn them as team warmers, bench blankets, and siblings have sneakily tried them on too (we’ve seen the photos…).
⭐ We grew through genuine feedback
Families shaped our year. You told us what you loved, what your kids needed, and where we can go next.
Every review, message and match-day photo has helped us evolve the brand with real purpose.
Celebrating our Trademark Journey & a Growing Community
2025 wasn’t just our first year — it was a year of building foundations:
🔹 Our trademark was officially secured
A huge moment for us. It gave Athletherm its stamp of identity
With unique features like the fixed hood, utility pocket, sleeve-forming poppers and complete bottom enclosure is what makes our poncho special.
🔹 Our community grew faster than we imagined
From parents, mini Brand Ambassadors, coaches and clubs, Athletherm became more than a poncho — it became part of the kit.
What’s Next for Year Two?
We’re just getting started.
2026 will bring:
- Revamped head sizing
- New sports partnerships
- More content created with our ambassador keepers and young athletes
- A bigger commitment to outdoor confidence and kids’ wellbeing
Athletherm will continue to evolve, but our mission stays the same:
Keep kids active, keep them outdoors, and keep them warm — no matter the weather.
A Big Thank You
To every parent who trusted us this year, to every coach who recommended us, and to every kid who’s worn their poncho until it could basically stand up on its own — thank you.
Here’s to another year of muddy boots, freezing sidelines, post-match smiles…
…and staying cosy through every minute of it.
Happy 1st Birthday, Athletherm.
Let’s make year two even bigger.